About us
We started with a simple question: why is “gentle” so hard to find?
The Kinder Clean began at a changing table in The Hague, reading a pack of wipes and not recognising half the ingredient list. Everything we make starts there — with what a baby's skin actually needs.
Our story
Kinder is a standard, not a slogan
We could not find a wipe that was genuinely gentle, honestly labelled, big enough for real messes and kinder to the planet — without giving something up. So we made one.
What we refused to accept
Hidden fragrance blends. Thin sheets that need three passes. Plastic-based fibres that outlive the childhood they were bought for. “Unscented” that quietly means masked.
What we built instead
A 99% naturally derived, fragrance-free formula on soft biodegradable non-woven fabric, certified by ECOCERT under COSMOS Natural — in a sheet 1.5x larger than standard, so gentler never means slower.
Our principles
Five commitments we hold every product to
- 1
Gentle by Design
Every formula starts with what baby's skin actually needs, not what's cheapest or easiest to produce.
- 2
Radically Transparent
No hidden ingredients, no vague “fragrance” listings. What's on the label is what's in the pack.
- 3
Planet Conscious
Biodegradable materials and responsibly sourced ingredients, because “kinder” extends beyond the wipe.
- 4
Built for Real Life
1.5x larger wipes and a no-rinse formula, so a clean that's genuinely gentle doesn't have to be slower or harder than a regular one.
- 5
Made to Grow With You
This is just the beginning. We're building a family of products designed around real, everyday moments.
Inside the formula
Fewer ingredients, chosen on purpose
Coconut oil
Chosen for gentle cleansing and care on skin that is used many times a day.
Xylitol
Supports mild oral hygiene — helpful, given how often wipes end up near little mouths and pacifiers.
Naturally derived ingredients
99% of the formula is naturally derived and selected for safety, gentleness and everyday effectiveness.
No harsh chemicals
Fragrance-free, alcohol-free and paraben-free, dermatologically tested.
No unnecessary additives
Fewer, higher-quality ingredients instead of a long label you need to read twice.
Certifications
Claims you can check yourself
Every claim on our pack traces back to a published standard and an independent certifier.
ECOCERT · COSMOS Natural
Certified by ECOCERT under the COSMOS Natural standard, an internationally recognised benchmark verifying responsible ingredient sourcing, careful processing and formulation transparency.
View certificate (PDF)EN 13432
The European standard our 100% biodegradable and compostable fibres are certified to. This material complies with EN13432.
View certificate (PDF)ISO 16128
Our product complies with ISO 16128, an international standard that defines criteria for natural and naturally derived cosmetic ingredients, including natural-derived ingredients, organic ingredients and organic-derived ingredients — a clear, internationally recognized approach to ingredient origin and classification.
View certificate (PDF)Mouth Cleaning Certification
Confirms that the product is suitable and safe for use in oral cleaning, supporting effective mouth and oral hygiene.
View test report (PDF)
Headquartered in Den Haag, Netherlands.